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Organic Wine: More than just a Marketing Mechanism

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derekgavey flickr Creative CommonsTake a stroll through the grocery store these days and one can’t help but notice all the buzz words plastered along the aisles: “organic”, “farm-raised”, and “Fair Trade Certified”. What do all these terms actually mean? For some it simply means a higher price tag. For others it represents a healthier, higher quality product that is more than just a product, it’s a lifestyle.

When it comes to wine, consumers have only just begun to familiarize themselves with the term “organic”. To completely immerse oneself and gain a total understanding of organic and biodynamic winemaking would require a college level amount of course reading and discussion. Even then you would only have begun to scratch the surface.


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