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Nissan's LEAF Creates a New "Anchor" for Electric Car Pricing, Forcing Others to Match It

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nissan leaf electric car detroit 2010 photo Photo: Michael Graham Richard What Do You Expect to Pay for an Electric Car? With its unveiling of the LEAF pricing, Nissan just did us all a favor by creating a new "anchor" price for electric cars. People tend to have an "anchor" price for most products, and judge them in relation to that anchor. For example, if you expect a laptop computer to be about $1,000, the $750 model might look like a bargain, but if you were anchored on $500, it'll seem expensive... Read the full story on TreeHugger

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